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华南理工大学牛保庄教授学术报告

2018年09月05日 16:34  点击:[]

报告主题:The impacts of markets and tax on a multinational firm's procurement strategy in China

报告人:牛保庄  教授

邀请人:宋金波  教授

时间及地点:2018910 14:00-15:00  管经新大楼B201

内容简介:Motivated by observations in the greater China region, this paper studies a multinational firm (MNF)'s preferences between two procurement strategies in a global business environment. The MNF relies on a contract manufacturer (CM) to produce its products, which serve both markets within (domestic market) and outside (overseas market) China. The MNF is assumed to be monopolistic in the overseas market but faces competition from a local original equipment manufacturer (OEM) who outsources both manufacturing and component procurement to the CM. The MNF will decide whether to control its component procurement (consignment strategy) or delegate that function to the CM (turnkey strategy). Our study indicates that a number of factors unique to the global supply chain environment, such as a multi-market structure with different sizes and natures of competition, and a set of tax rules that gives differential treatment to products serving different markets, have the potential of impacting the MNF's choice of consignment vs turnkey strategies, sometimes in interesting ways. In particular, we find that when attempting to balance the pros and cons of cooperating with the local OEM under turnkey while competing against it in the domestic market, the MNF's preference could switch twice from turnkey to consignment and back to turnkey, and its global profits could first decrease and then increase, as the domestic market grows. Our study also highlights the importance of making a company's global supply chain management decisions while considering international tax rules.

人物简介:教育部“青年长江学者”,国家自科基金委"优青",广东省“青年珠江学者”,广东省政协委员。研究方向为竞争与合作博弈,制造业跨境供应链运营。目前已在物流供应链领域发表国际公认的顶级期刊论文8篇,包括MSOM 1篇,POM 4篇,TRB 3篇,另有24篇文章发表在EJOR, Omega, Risk Analysis等知名期刊。MSOM, POM, TRB20 余种重要期刊审稿人。获广东省哲学社会科学优秀成果二等奖(排名第1),中国决策科学"青年科技奖"等奖项。

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